Our stakeholders’ views play a crucial role in the development and prioritisation of our sustainability efforts. We aim to maintain an active dialogue with our different stakeholder groups through different channels. The focus areas of our sustainability strategy are guided by a materiality analysis, which we update regularly.
We also want to communicate our operations to our stakeholders openly and transparently through various communication channels.
The most recent update to Altia’s materiality analysis was conducted in 2018. This update focused especially on our investors’ views and expectations for Altia’s sustainability work. The materiality analysis process also included a robust desktop study of global megatrends and responsibility trends in the alcohol industry. For further details on this process, please see our Annual Report 2018.
The megatrends driving Altia’s sustainability work were identified as health and wellbeing, circular economy and climate change. The key focus areas of Altia’s corporate responsibility based on our stakeholder views were:
- Product quality and safety
- Responsible marketing
- Conserving groundwater
- Occupational health and safety
- Transparency and good governance
- Responsibly produced raw materials
- Climate change (energy and fossil CO2 emissions)
- Circular economy
- Sustainable packaging
The results of the analysis were key drivers in developing our previous corporate responsibility programme 2018–2020. Our new Sustainability Roadmap 2030, published at the end of 2019, is built on these same material aspects, which are grouped under our four focus areas: Our Distillery, Our Drink, Our Society and Our People.