A drink with ice and lime in a copper mug on a wooden table.

Our Drink

At Altia, we take pride in the quality of our offering, which includes our own brands and selected partner brands. We carefully review and minimize the environmental impacts at all stages of the product life cycle and invest in creating recyclable, reusable, renewable, and lighter packaging.

left

Responsibility

Altia's sustainability strategy is manifested through our Nordic core brands. Our strong brands act as a tool to tell the consumer true stories of our sustainability journey.

Aspiring sustainability ambitions serve as our long-term goals. The ambitions will be reached by clear, measurable goals in everything we do, from innovation and product development to packaging and marketing communication.

The common sustainability goals 2030 for our brands:

By 2025, all our packaging is 100% recyclable
By 2030, we will strive for carbon neutrality
By 2030, we will offer increased amount of responsible and conscious choice for consumers
We will strive for sustainable and transparent sourcing through amfori

Our core brands’ sustainability ambitions 2030:

Koskenkorva: Koskenkorva to be the world’s most sustainable vodka
O.P. Anderson Aquavit: O.P Anderson to be the first zero waste Aquavit
Blossa: Blossa to be the first climate neutral winter drink brand
Chill Out: Chill Out to be the most recyclable lifestyle wine brand

The sustainability goals 2030 for our packaging:

By 2025, all our packaging is 100% recyclable
By 2030, we have reduced the CO2 footprint of our packaging by 35%
We will actively communicate to improve both our bottle and flexible packages return rates in all our home markets

Chill Out wine bottles made of PET plastic

Towards more sustainable packaging design

The design of packages plays an important role in Altia’s operations, given that the we bottle over 70 million litres of alcoholic and non-alcoholic beverages every year. Good packaging design can reduce the volume of waste and CO2 emissions to a significant degree.

Koskenkorva carbon footprint

Altia calculated the carbon footprint of Koskenkorva Vodka in 2019. The majority of carbon dioxide emissions during the life-cycle of Koskenkorva Vodka derive from the product’s packaging and from the cultivation of the barley used as an ingredient in the vodka. The energy-efficient Koskenkorva distillery’s proportion of the carbon footprint is relatively small.

Product quality and safety

Product quality and safety are crucial priorities for Altia. We strive to continuously improve the quality of raw materials and final products. Although recalls are relatively rare, Altia practices actively for these situations with phantom testing, among other things. In 2018, there were a total of three product recalls in Altia’s markets combined. Read more about product safety on Rajamäki Plant Food Safety Policy

A bottle's journey

The new life of a glass or plastic bottle begins with a clunk in the bowels of a reverse vending machine. What happens next, though?

Work for an increasingly responsible supply chain

Altia joined the international amfori BSCI initiative in 2017. During its membership, Altia has participated in the development of its entire supply chain as part of an international network.

Responsible wine production is on the rise

Consumption patterns continue to change in an increasingly sustainable and healthier direction. Demand for organic and ethically produced wines, for instance, is on the rise. Altia engages in continuous work to respond to this trend.