Altia & Customers

Altia's responsibility to its customers includes many aspects such as product quality and safety, traceability of products, responsibly produced raw materials and organic and ethically certified products.

Product quality and safety

Product quality and safety are crucial priorities for Altia. We strive to continuously improve the quality of raw materials and final products.

Although recalls are relatively rare, Altia practices actively for these situations with phantom testing, among other things. In 2017, there were a total of six product recalls in Altia’s markets combined, four of them due to quality reasons.

More information about product safety:


Traceability of products

Focusing on traceability is an important aspect of ensuring the quality and safety of Altia’s products. The products Altia manufactures can be traced down to individual batches of packaging materials and raw materials.

Responsibly produced raw materials

When selecting raw material suppliers, we also evaluate their responsibility by means of our corporate social responsibility survey. We require that our suppliers are certified or externally audited with regard to product safety, product quality and social responsibility.

Altia’s largest customers, the Nordic alcohol monopolies, are members of the European amfori BSCI initiative. The amfori BSCI Code of Conduct emphasises good working conditions, respect for human rights and environmental protection. Altia also joined the amfori BSCI initiative in 2017. Altia is committed to complying with the BSCI’s ethical principles in its own operations and throughout the supply chain. amfori BSCI audits at Altia's suppliers, partners or their sub-suppliers have been conducted since 2013, with a focus on risk countries.

Organic and ethically certified products

Altia is developing its portfolio of organic and ethically certified products to respond to the growing demand for them. The Rajamäki bottling plant received permission to start bottling Fairtrade products in 2015. The Koskenkorva distillery, Rajamäki bottling plant and the aquavit distillery in Sundsvall, Sweden, are certified for production of organic grain spirit or organic alcoholic beverages.