In 2010, Altia launched the first PET bottle for its Chill Out wine series. During 2013, over half a million litres of Chill Out wine was sold in PET bottles.
The Eurovision Song Contest 2014 celebrates with its own cocktail “Rødgrød med fløde”, a specially mixed cocktail, enhancing the best parts of Denmark. Altia is proud to have its Danish brands as key ingredients in the cocktail.
On the ancient island of Saaremaa, which has been inhabited since the time of the Vikings, a number of traditional windmills are creaking into life once again. To strengthen the island’s heritage and become more involved with the local community, Altia supports the restoration of Saaremaa’s iconic windmills.
The Nordic favourite, Chilean sparkling wine Fresita, has got a new look.
Altia's responsibility magazine 2013 has been released. The magazine discusses Altia's business and operating environment from a corporate responsibility point-of-view.
In Altia Vintage magazine #2 you can read about our why we are using more and more plastic bottles in our production, what are the strategic battles chosen for year 2014, and how Altia helped to preserve windmills in Estonia - not to mention finding out why sparkling wine is so popular today.
Following the acquisition of Larsen S.A.S, Altia announces the change of distribution of Larsen Cognac and IBIS Brandy from the current distributor Hans Just Group to Altia in the Danish, Finnish and Travel Retail markets as of April 1st 2014.
Last year Finnish and Swedish monopolies sold over 124 million liters of wine in bag-in-box, and the sales are growing in Altia’s market areas. Altia's wine brand Chill Out is the first brand to launch a smart rip tape function on the bag-in-box. The rip tape makes it easy to open the cardboard to take out the plastic bag and recycle all parts of the box.
Altia's Swedish subsidiary Bibendum, Finnish subsidiary Wennerco and Norwegian subsidiary Interbev have strengthened their Italian wine portfolios. Since the beginning of 2014, Altia cooperates with Enoitalia, one of Italy's leading privately owned wineries.
Altia's Norwegian subsidiary Best Buys launches a new concept of quality wines - Best Buys Signature Series. The new Signature Series is a result of so called "polybranding" - a collaborative effort done together with Altia's partners.
Altia Eesti announces that the Gruppo Campari products legal representation rights were transferred to Altia Eesti AS from February 2014.
Altia strengthens its sales & marketing resources by executive appointments, which are made from beginning of the year to support Altia’s business priorities in 2014.