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Lavender gives flavor to this year’s Blossa

The annual Blossa has been inspired by the purple fields of Provence and flavored with sun-dried lavender.

The
annual Blossa has been inspired by the
purple fields of Provence and flavored with sun-dried lavender.

Blossa
14 is the twelfth annual Blossa in a series of differently flavored and
interesting glöggs. Last year the inspiration for the annual Blossa came from
quite close – from the region of Dalarna in Southern Sweden with flavor of rose
hip and raspberries.

Many
associate lavender with images from Provence, France. Lavender is often used as decoration and as a spice in cooking. This year, 992 kilograms
of Provencian lavender has been used to produce Blossa 14. 

- We
have been inspired by the lovely aromas of lavender and the purple fields of
Provence in France, which are also reflected in the bottle design, says Maria
Snitting, Senior Brand Manager for Blossa.

- The result is a fresh,
aromatic and well-balanced glögg which goes very well with traditional
glögg snacks as well as with saltier options such as aged cheese and
airdried ham, Maria continues.

    Like
    all the annual editions Blossa 14 is made on a wine base.  This year it consists of French dry wine with high acidity mixed with Spanish Muscat
    wine. The wine blend has been aged during one month after which it has been
    flavored with glögg and lavender spirit. Finally, the mix has been sweetened
    with sugar and acacia honey.

    The
    Blossa 14 bottle is decorated with a stylished purple field pattern and
    coordinates from the village of Digne-les-Bains in Provence, France.

    Blossa
    14 will be available in the Nordic markets during October.

    www.facebook.com/blossaglogg

    More information and contact:
    Group Communications
    Niina Ala-Luopa
    Communications Manager
    niina.ala-luopa [at] altiagroup.com
    Group Communications
    Petra Gräsbeck
    Director, Corporate Relations and Communications
    petra.grasbeck [at] altiagroup.com