Press release

International beverage industry expert appointed as CEO of Altia

Altia Plc’s Board of Directors has appointed Pekka Tennilä as the new CEO of the company as of June 2014.

Altia Plc’s Board of Directors has appointed Pekka
Tennilä as the new CEO of the company as of June 2014.

Pekka Tennilä, (age
44), M.Sc.(Econ.) will transfer to Altia from Carlsberg Group, where he has
been employed since 2001, most recently as CEO, Baltics and CEO of Aldaris
Brewery, stationed in Latvia.  Previously, he has worked at Carlsberg as
CEO of Saku Brewery in Estonia and been responsible for Sinebrychoff’s exports,
with the focus on the worldwide export of Battery and export of cider and beer
to nearby markets. He has also held managerial positions in Kellogg Company
(Nordic Kellogg’s) and Leaf Confectionery.

Tennilä is an international beverage industry
expert with solid brand experience.  His diverse experience in Altia’s strategically important markets and demanding executive
positions will provide a good foundation for heading Altia in challenging market conditions,” says Matti Tikkakoski, Chairman of the
Board of Directors of Altia. 

“I am excited about my new position with Altia.  Its
great product portfolio makes it the leading wine and spirit company in the
Nordic and Baltic countries.  With the acquisition of Larsen and Renault,
the company, previously known for its iconic spirits and vodkas, has
strengthened its position as a serious cognac house.  Another cornerstone
of Altia’s success is its fine range of wines, ranging from moderately priced
high-quality wines to premium champagnes. Altia’s roots are in Finland, but it
already generates more sales from international markets.  The company
co-operates with great partners from all over the world and I look forward to
working with this network. I am proud to be chosen to head Altia,” Pekka
Tennilä says.

Further  information on Tuesday, March 11 at CET 8:30
a.m. -11:30 noon: 
Tennilä’s interview appointments: Anu Salmi-Savilampi, Communications Director,
tel. + 358 40 721 8373 Matti Tikkakoski, Chairman of the Board, Altia Plc,
tel. +358 50 2582

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager
niina.ala-luopa [at]
Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications
petra.grasbeck [at]