Press release

Altia won Grand Effie with Koskenkorva Vodka brand renewal

Nordic alcohol producer Altia won Effie Awards Finland 2017 with rebranding of Koskenkorva Vodka. 

Nordic alcohol producer Altia and Koskenkorva Vodka won Effie Awards Finland 2017. Altia earned the Grand Effie prize with Koskenkorva Vodka brand renewal and marketing communications campaign. The campaign was produced together with agency Bob the Robot.

Koskenkorva Vodka is a key export brand of Altia. Renewed brand and marketing communications has received attention to the iconic Finnish brand and opened new export markets. Altia started exports newly e.g. in US in cooperation with Infinium Spirits. Koskenkorva Vodka is available in some 30 countries.

“This is a great recognition to our brand marketing team and shows how repositioning of a brand can deliver great results. Koskenkorva is a village in Finland and our vodka is made by real farmers, from the northernmost barley in the world and water so pure it doesn’t require filtering. We have a unique story and are pleased that the world seems to love our story with us”, says Suvi Reinikkala, Marketing Director, Sprits at Altia.

Koskenkorva Vodka won also two Gold Effies in categories Business Challenge and Products and Services.

The awarded brand film has been viewed over million times in YouTube: https://www.youtube.com/watch?v=IdY49265u04

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager
Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications