Altia partners with Underberg to enter the German market with Koskenkorva Vodka and O.P. Anderson Aquavit
Leading Nordic drinks company Altia has partnered with Semper Idem Underberg AG to enter the German market with Koskenkorva Vodka and O.P. Anderson Aquavit.
The new long-term partnership includes the sales, marketing and distribution of Altia’s award-winning Nordic brands Koskenkorva Vodka Original and O.P. Anderson Original Aquavit. Semper Idem Underberg AG, through its wholly owned distribution company Diversa, will be the exclusive representative for these brands in Germany. The products will be available in well-stocked stores across Germany from mid-April.
“We’re very much looking forward to working together. Diversa has an impressive track record in building strong brands and effective distribution structures in the market. Germany is a large European market, and we see great potential for our brands. We know from our e-commerce experience with nordicspirits.com that the quality of our products appeals to the German consumer,” says Pontus Forth, Export Director at Altia.
“Scandinavian brands are increasingly gaining interest and importance among German consumers. They stand for naturalness and pure ingredients, clean packaging, as well as a nature-loving yet casual attitude to life. Koskenkorva Vodka and O.P. Anderson Aquavit complement our portfolio perfectly and are of excellent quality,” says Thomas Mempel, Managing Director at Diversa Spezialitäten GmbH and member of the Board at Semper Idem Underberg AG.
Altia is a market leader in wine and spirits in its home markets in the Nordic and Baltic countries. Previously, Altia has operated in Germany through its own webshop, nordicspirits.com, and through border trade between Germany and Denmark. These operations will continue as before.
Koskenkorva is a classic vodka made from nature’s best ingredients. Koskenkorva has been distilled in the village of Koskenkorva in Finland since 1953. The northernmost grown barley, pure unfiltered groundwater and continuous distillation result in one of the smoothest, purest vodkas in the world. Koskenkorva has won several awards at international industry competitions, including Master and Gold medals at the renowned annual Vodka Masters competition. Sustainability is at the core of the Koskenkorva brand and the spearhead in innovation. The Koskenkorva distillery is a forerunner in the bio- and circular economy.
O.P. Anderson Aquavit
With bold yet balanced flavours, O.P. Anderson - born in 1891 - is a Swedish icon, and the most popular aquavit in Sweden. It is spiced with caraway, anise and fennel, making it suitable for savoury dishes. It has been aged in oak for a minimum of 6 months, which gives it a light yellow colour and makes it the optimal aquavit for both cocktails and food pairing. O.P. Anderson Original is made from entirely organic ingredients at the O.P. Anderson Distillery in Sundsvall, Sweden. The brand has won numerous awards, as well as several gold medals at the prestigious International Wine and Spirits Competition.
Altia is a leading Nordic alcoholic beverage brand company operating in the wine and spirits markets in the Nordic and Baltic countries. The company exports alcoholic beverages to approximately 30 countries in Europe, Asia and North America. Altia wants to support a development of a modern, responsible Nordic drinking culture. Altia owns some of the best known and loved wine and spirits brands in the Nordics. The flagship brands are Koskenkorva, O.P. Anderson and Larsen. Other iconic Nordic brands include Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts. Altia’s net sales in 2019 were EUR 359.6 million, and the company employs about 650 professionals. Altia’s shares are listed on Nasdaq Helsinki.
Semper idem Underberg AG is a division of the family-owned and traditional Underberg company. In addition to the core brands "Underberg" and "Asbach", the enterprise manufactures and sells numerous other own and distribution brands, and is one of the leading German spirit companies in Germany, with special expertise in herbs. The brand of the same name and unique spirit, which helped the small town of Rheinberg on the Lower Rhine to world fame, is much more than just a herbal bitter: Underberg is a premium brand with a designation of origin. Without colorants, without added sugar and without other additives. In the historical rooms under the headquarters at Underberg-Strasse 1 in Rheinberg, the herb matures in barrels made of Slovenian oak before being filled into the typical portion bottle wrapped in straw-colored paper.
Altia: Export Director Pontus Forth, +358 40 129 1909, pontus.forth [at] altiagroup.com
Images of Koskenkorva Vodka Original and O.P. Anderson Original Aquavit: