News

Altia begins cooperation with Bob the Robot

Altia has selected the advertising agency Bob the Robot to develop the international marketing of Koskenkorva Vodka.

Altia has selected the advertising agency Bob the Robot to develop the international marketing of Koskenkorva Vodka. The cooperation is to begin immediately.

“In accordance with Altia’s new strategy, we will focus on building Altia’s key brands in the Nordic and Baltic countries and the selected export market. Koskenkorva Vodka is one of these brands, and we will naturally develop it along with our other products. Cooperation with Bob the Robot is a part of our new strategy,” says Kirsi Puntila, Category Director in charge of the marketing of international brands.

Mikko Hovi, Deputy Managing Director of Bob the Robot, says the task ahead keeps him humble but excited: “Koskenkorva is one of the most iconic Finnish brands, which makes it a great honour and an even greater responsibility.”

More information

Altia

Kirsi Puntila, Spirits Category Director

+46 705 984 797

kirsi.puntila [at] altiacorporation.com

Bob the Robot

Mikko Hovi, Deputy Managing Director

+358 44 502 1234

mikko.hovi [at] bobtherobot.fi

Koskenkorva Vodka is sold in Altia’s home market in Finland, Sweden, Norway, Denmark, Estonia, Latvia, and in the travel retail of the area. Koskenkorva Vodka is also exported to other markets, such as Armenia and Russia. In addition to the international Koskenkorva Vodka, Altia’s selection of products includes the locally popular Koskenkorva Viina sold in Finland.

Bob the Robot designs and produces modern marketing and digital services. With it’s sister companies Strategic Insight Agency Kopla, Marketing & Communications Agency Myy, Design Agency Vilja and Media Agency ToinenPHD, Bob the Robot forms one of Finland's most-recognized marketing experts group.

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager
niina.ala-luopa [at] altiagroup.com
Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications
petra.grasbeck [at] altiagroup.com