Press release

​Altia and Marks & Spencer agree on distribution of Koskenkorva Vodka in the UK

Leading Nordic wines and spirits producer Altia Plc and retail chain Marks & Spencer agreed to start distribution of Koskenkorva Vodka in the UK. Marks & Spencer is listing the renewed vodka brand in September.

Leading Nordic wines and spirits producer Altia Plc and retail chain Marks & Spencer agreed to start distribution of Koskenkorva Vodka in the UK. Marks & Spencer is listing the renewed vodka brand in September.

The premium export brand of Altia, Koskenkorva Vodka, is currently available in almost 30 countries. The distribution in the UK will expand notably during September when Marks & Spencer launches the product to its 130 stores. Marks & Spencer is one of UKs largest retail chains.

”We are very excited about the collaboration with one of the most renowned retail chains in the UK. Koskenkorva Vodka has undergone a significant rebranding work, and the vodka itself has received several international awards. Recent investments in Koskenkorva vodka have brought our key export brand positive attention, which also led to the deal with Marks & Spencer”, tells Kirsi Puntila, SVP, Marketing at Altia.

”We are really excited about listing Koskenkorva Vodka in September. Great liquid made from pure raw materials, delivering a smooth, refreshing taste on the palate. Coupled with fantastic packaging that tells the story of the ingredients from its original craft ‘real village’ recipe, this is a perfect brand for our customers”, says Michael Wallis, Spirits Buyer at Marks & Spencer.

Further information:

Altia, Kirsi Puntila, SVP Marketing, tel. +358 40 509 7061 or mail kirsi.puntila [at] altiacorporation.com

Petra Gräsbeck, Communications Director, tel. +358 40 767 0867 or mail petra.grasbeck [at] altiacorporation.com

More information and contact:
Group Communications
Niina Ala-Luopa
Communications Manager
niina.ala-luopa [at] altiagroup.com
Group Communications
Petra Gräsbeck
Director, Corporate Relations and Communications
petra.grasbeck [at] altiagroup.com