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Leading Nordic alcoholic beverage company Altia has conducted a study looking at consumers’ needs regarding alcohol-free drinks and why consumers choose alcohol-free alternatives. Globally, non-alcoholic distillates are a rising trend. In Finland, alcohol-free options for high-quality alcoholic beverages are also in demand.  Altia is continuously growing its selection of non and low-alcoholic "no-low" products.

The bag-in-box (BiB) container is top packaging choice for the environmentally conscious consumer. Yet, until now, the recyclability of BiB containers has left room for improvement. Thanks to its new production line and sustainable packaging design, Altia is introducing a new, fully recyclable BiB container. When it comes to wine packaging, the BiB container has the lowest carbon footprint: 70g CO2e/l, compared to 675g CO2e/l for a traditional glass bottle.

The continuous development of more sustainable packaging is at the core of Altia's responsibility work. This spring, Altia is offering even more environmentally conscious options for wine lovers by introducing wine bottles made entirely from recycled PET plastic as the first wine and spirits producer in the Nordics. The carbon footprint of the new bottle type is less than 40% of that of a similar glass bottle.