Media

This year’s annual Blossa glögg is inspired by Marrakech, Morocco. There lies the city’s famous market square Djemaa el-Fna, surrounded by cafés, where traditional sweet Moroccan mint tea is served. This year's glögg tastes of fresh mint and green tea combined with traditional glögg spices.

Creating unique brand experiences through product innovations and sustainability are at the core of Altia’s strategy and our key strengths. Our innovation strategy builds on strong consumer understanding, a creative culture, future exploration as well as product development expertise. Success in prominent international competitions strengthens Altia’s position as a role model in Nordic innovations in the beverage industry.