Altia has made a new Baltic Sea Commitment to enhance sustainable agriculture in the production of its beverages. The new commitment continues the co-operation between Altia and Baltic Sea Action Group (BSAG) that was initiated in 2015.

Altia studied Finns’ perceptions about a responsible drinking culture. The majority of Finns see themselves as responsible consumers of alcohol. They also see the overall drinking culture as developing in a responsible direction. The explanatory variable is thought to be Finns’ interest in a healthy lifestyle, which is also changing the drinking culture in a positive direction.

After its annual inspection, the National Supervisory Authority for Welfare and Health (Valvira), which supervises the licenses for organic alcohol production, has extended the license of Altia’s Koskenkorva distillery to produce organic grain spirit. Organic grain spirit has been successfully produced at the Koskenkorva plant since 2014.