Altia is strengthening the position of Larsen Cognac in Asia. Altia has partnered with AsiaEuro to distribute Larsen Cognac in China and Hong Kong, Macau, Singapore, Malaysia and Indonesia. Distribution will start in early 2018.

Altia's own brands such as Koskenkorva, O.P. Anderson, Larsen, Renault, Blossa, Chill Out, Xanté and Valhalla have a strong market position and many of them a long heritage to cherish.