Altia wants to promote a modern and responsible Nordic drinking culture. This target is summarised in the company’s purpose, Let’s Drink Better. The focus areas of Altia's responsibility work are divided into four cornerstones of responsibility: Altia & Customers, Altia & Society, Altia & Environment and Altia & Employees.
In corporate responsibility reporting, Altia follows the Global Reporting Initiative (GRI) Guidelines. As of the Annual Report 2017, the company also publishes a non-financial statement in accordance with the EU Directive and the Finnish Accounting Act.