Altia's strategy

Altia's strategy focuses on creating sustainable and profitable growth.

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Altia's strategy focuses on creating sustainable and profitable growth in accordance with our purpose Let's drink better. Our vision is to be the drinks company that understands consumers and shapes the market to grow share. We aim to be an important partner for state retail monopolies, the grocery trade and on-trade customers, and to create positive value development in all markets. 

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The key trends shaping our business are: Authenticity, Sustainability, Health consciousness, Premiumisation, Convenience and Digitalisation.

Read more about the Nordic wine and spirits market and trends >