Strategy

Altia's strategy focuses on creating sustainable and profitable growth.

Altia's strategy focuses on creating sustainable and profitable growth in accordance with our purpose Let's drink better. Our vision is to be the drinks company that understands consumers and shapes the market to grow share. We aim to be an important partner for state retail monopolies, the grocery trade and on-trade customers, and to create positive value development in all markets. 

At Altia, we want to build and co-create a new, modern and responsible drinking culture. This idea is crystallised in our purpose: Let’s Drink Better. According to our vision, we strive to be the drinks company that understands consumers and shapes the market to grow share. We aim to create sustainable profitable growth by continuously renewing our offering and ways of working.

Altia is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets in the Nordic and Baltic countries. Altia wants to support a development of a modern, responsible Nordic drinking culture. Altia’s key exports brands are Koskenkorva, O.P. Anderson and Larsen. Other iconic Nordic brands are Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts. Altia’s net sales in 2018 were EUR 357.3 million and the company employs about 700 professionals. Altia’s shares are listed on Nasdaq Helsinki. 

Altia wants to support the development of a new, modern and responsible drinking culture in its operating countries.