Altia's strategy focuses on creating sustainable and profitable growth.
Altia's strategy focuses on creating sustainable and profitable growth in accordance with our purpose Let's drink better. Our vision is to be the drinks company that understands consumers and shapes the market to grow share. We aim to be an important partner for state retail monopolies, the grocery trade and on-trade customers, and to create positive value development in all markets.
Altia wants to support the development of a new, modern and responsible drinking culture in its operating countries.