Strategy

The purpose of Altia’s strategy and operations is developing a new, modern and responsible Nordic drinking culture, which we summarize in the phrase – “Let’s drink better”. Our vision is to be a beverage brand company that seeks growth through strong consumer understanding as well as by developing the market. We target to be an important partner for state retail monopolies and to create positive value development in all markets. Altia’s focus is in creating sustainable and profitable growth.

At Altia, we want to build and co-create a new, modern and responsible drinking culture. This idea is crystallised in our purpose: Let’s Drink Better. According to our vision, we strive to be the drinks company that understands consumers and shapes the market to grow share. We aim to create sustainable profitable growth by continuously renewing our offering and ways of working.

Altia wants to build and co-create a new, modern and responsible drinking culture in its operating countries.

Altia is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets in the Nordic countries, Estonia and Latvia. We produce, import, market, sell and distribute both own and partner brand beverages. We also have production in Cognac, France. Further, Altia exports alcoholic beverages to approximately 30 countries, most of which are in Europe, Asia and North America. We want to enhance a modern, responsible Nordic drinking culture. Our Net Sales in 2017 were EUR 359.0 million and we employ about 700 professionals.