Altia’s strategy is to build our strong Nordic brands with relevance and value for new generations. We own some of the best-known and loved wine and spirits brands in the region. Our aim is to create unique brand experiences for consumers in each channel and touchpoint. Digitalisation has improved the efficiency of marketing activation.
Altia is a house of brands listed on Nasdaq Helsinki whose key trademarks play a central role in the company's strategy and success. Altia's own brands, such as Koskenkorva, O.P. Anderson, Larsen, Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts, have a strong market position and many of them have a long heritage to cherish in the Nordics.