Brands

Altia’s strategy is to build our strong Nordic brands with relevance and value for new generations. We own some of the best-known and loved wine and spirits brands in the region. Our aim is to create unique brand experiences for consumers in each channel and touchpoint. Digitalisation has improved the efficiency of marketing activation.

Altia's own brands such as Koskenkorva, O.P. Anderson, Larsen, Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts have a strong market position and many of them a long heritage to cherish.