For Partners

Altia Partner Brands covers Nordics and Baltics with deep customer collaboration and excellent insight into both open market and monopoly markets. Our partner collaboration includes import but also product and brand development, as well as production and bottling at our modern production facilities.

Our ambitions are to strengthen and grow our partners’ business in our operating area, build the brands together and create value for our partners. One of our strengths is the regional partner brands organization which allows consistent and efficient co-operation and brand development in all of our operating countries

We work together with the leading companies in the industry, such as Brown-Forman (USA), Constellation (USA), Distell (South Africa), VSPT (Chile), Pasqua (Italy) and Grupo Codorníu (Spain). Almost one third of Altia Group's net sales comes from partner brands business.

Unique Services
Brand Building

Full operating business setup in each market.

Financial muscle that guarantees Share of Voice and awareness in a highly competitive market.

Professional organization that understands the potential and the essence of your brands.

Largest media buyer within the industry, investing over 10 million euros in the region.

Promotional access to approximately 30 million consumers in Nordics and Baltics.

Covering All Channels


  • HoReCa
  • wholesalers


  • monopolies
  • wholesalers
  • specialists
  • retail

Travel Retail

Border trade


Market Research & Intelligence

We provide our partners with the most recent market information to support business decisions.

We know our consumers and local consumption preferences through regular studies on trends, consumer behavior, market dynamics and innovations. These studies are shared with our partners to further develop the brands for future success.

Examples: Brand Health Studies, Consumer Segmentation studies, Research for specific brands (qualitative and quantitative i.e. focus groups, price sensitivity etc.), other research (target groups, specific themes etc.)

Altia Academy

Altia Academy performs training, education and tastings for:

  • Professionals in on-trade and off-trade
  • Consumers
  • Buyers
  • Internal staff
  • Students within the trade
  • Journalists
  • Sommelier and bartender associations as well as other interest groups

We organize trainings for over 2000 professionals every year.


PR and Consumer Communications

Our in-house pr and communications teams offer our partners top knowledge and access to all local media channels.

We have one of the most comprehensive 360-platforms in the Nordic and Baltic markets. Our communication services include:

  • Online platforms for consumers and professionals
  • Social media channels
  • Fairs & events
  • Newsletters
  • Publications, e.g. magazines
  • Media and blogger contacts

Services are tailored for consumers and professionals in each country.

Additional services for our partners

Our contract manufacturing services enable us to create client-specific products for our partners. For customers in the alcoholic beverage industry, we offer a comprehensive range of services, from distilling to bottling, logistics and customer service.

  • Efficient logistics platform
  • Local aspect of production
  • In-house, organic certified bottling plant
  • PET production line

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