Our Strategy

At Altia, we want to build and co-create a new, modern and responsible drinking culture. This idea is crystallised in our purpose: Let’s Drink Better. According to our vision, we strive to be the drinks company that understands consumers and shapes the market to grow share. We aim to create sustainable profitable growth by continuously renewing our offering and ways of working.

Altia’s strategy has five strategic streams and key focus areas:

  1. Grow Nordic core brands
  2. Execute a step change in wines
  3. Strengthen strategic partnerships
  4. Channel expansion and development
  5. Fund and enable the growth


Altia's strategy is focused on creating sustainable profitable growth
Grow Nordic core brands - Brand equity, right channels, new occasions and markets
Execute a step change in wines - Growing own brands wine portfolio with innovations
Strengthen strategic partnerships - Grow and expand business with key partners
Channel expansion and development - Grow and develop retail and e-commerce
Fund and enable the growth - Continuous improvement of overall efficiency