Business Principles

At Altia we operate in accordance with our Business Principles, which apply to all Altia companies and employees.

Standard of Conduct

We operate honestly, with integrity and openly.


We comply with the laws, regulations and industry codes of the countries in which we operate.


We respect and promote basic human rights and international labour standards in accordance with the United Nation’s Universal Declaration of Human Rights and the most central agreements of the International Labour Organization. We respect diversity and promote equal treatment and equal possibilities in recruitment, employment, personnel development and career advancement independent of race, religion, political opinion, gender, age, nationality, sexual orientation, marital status and disabilities. We do not employ child labour or forced labour.

We hire, employ and promote employees based solely on the competence and skills required to handle the tasks. We strive to offer all our employees safe and healthy working conditions. We are committed to working with employees to develop and enhance each individual’s skills and capabilities. We respect individual privacy and the confidentiality of private information, as well as our employees’ freedom of association.

We are committed to responsible alcohol consumption and behave accordingly. We acknowledge responsibility for the company’s success and reputation.


We offer products and services, the price and quality of which generate value for consumers. The products are safe when used responsibly. All Altia companies observe the guidelines of responsible marketing published by spiritsEUROPE.


We operate according to the accepted principles of corporate governance.

Business Partners

Altia maintains mutually beneficial relationships with its suppliers, customers and business partners. Our business relationships are based on honesty and trust. We guarantee the confidentiality of ours and our business partners’ business secrets, as well as preserve all confidential information that we acquire in our operations. We expect our business partners to observe principles consistent with our own.


We take care of the environmental impacts of our operations and strive to reduce the environmental impacts of our operations as part of our sustainable business.


We believe in tough but fair competition and support the development of appropriate competition legislation. We observe the principles of fair competition and all applicable regulations in our operations.

Business Integrity

We do not offer or accept, whether directly or indirectly, bribes or other improper benefits for business or financial gain. Similarly, we may not offer or accept any gifts or payments, which can be perceived as bribing. We do not support, whether directly or indirectly, political parties or organisations. We also do not participate in financing individual candidates’ election campaigns.

Conflicts of Interest

We avoid tasks or financial interests which could conflict with our responsibilities to the company. We may not misuse our position to gain an advantage for ourselves or others.

Observance – Monitoring – Reporting

Altia’s Board of Directors has approved these Business Principles which are part of our corporate culture. Compliance with the business principles is an essential element in the success of our operations. It is the task of Altia’s Executive Management Team to ensure that all employees know, understand and observe these principles. Day to day responsibility is delegated to the management of the operating companies and functions. They are responsible for implementing these principles, if necessary through more detailed guidance tailored to local needs.

If we consider that our operations may not be in line with the Business Principles or if we suspect any irregularities, we will consult our supervisor or his/her supervisor.